In 2024, 97% of companies in Spain faced difficulties attracting talent, a 13% increase compared to the previous year. The main reasons were the shortage of profiles with adequate skills (68%) and salary disagreements (57%). In this context, retention is no longer a secondary focus but a strategic priority.
Companies are betting on three key levers to retain and develop their people:
- Training as a strategic investment
In 2024, 82% of companies promoted training initiatives, seeking to reduce dependence on external hiring and strengthen internal talent. According to Hays, 89% of companies continue to face difficulties finding qualified professionals, making investment in training more relevant than ever. - Effective internal mobility
70% of companies chose to promote internal mobility, and 55% focused their efforts on internal employee development. Mobilizing existing talent stands out as one of the best ways to optimize resources, increase satisfaction, and reduce the time needed to fill critical vacancies. - Total compensation and well-being
Salary satisfaction is low: 62% of professionals feel dissatisfied with their compensation, and this dissatisfaction has become one of the main reasons for talent attrition. In addition, 72% of employees prefer total compensation models that include social benefits or flexible pay. Companies are responding: 62% already offer social benefits (rising to 80% in large corporations), and 39% plan to expand this offer during 2025.
In summary
Retaining talent is no longer just a salary issue: it requires a comprehensive value proposition that combines continuous training, internal mobility, and competitive total compensation.
The companies that succeed in 2025 will be those that invest in these three levers and turn their employees into their greatest asset.
Sources
Cadena Ser
https://cadenaser.com/andalucia/2025/04/29/el-97-de-las-empresas-tuvo-dificultades-para-captar-talento-en-2024-radio-cordoba