THE COMPANY IS NOT ISOLATED: IT IS A FRACTAL OF SOCIETYWHAT HAPPENS OUT THERE IS ALREADY HAPPENING INSIDE.
Companies are not capsules separated from the world. They operate as social fractals: they replicate on a small scale the same patterns that society expresses on a large scale.Polarization, isolation, immediacy, search for purpose, overexposure, misinformation, noise, lack of focus… everything slips through the organization’s doors. If we don’t understand the social context today, we […]










